||3 of 3 people found the following review helpful.| Best Entertainment/Media Economics Book I've Read|By Tom|I moved from a CPG company into a marketing role at an entertainment company and this book really helped me grasp the fundamentals of the business. If you want to understand how the entertainment industry works from an economic/theoretical perspective, this book is great.|1 of 1 people found the following review helpfu|About the Author|Harold L. Vogel was senior entertainment industry analyst at Merrill Lynch and Co., Inc. for seventeen years and was ranked the top entertainment industry analyst for ten consecutive years by Institutional Investor magazine. A PhD in financial
The entertainment and media industries, already important sectors of the US economy, continue to grow rapidly in other countries around the world. This ninth edition of Entertainment Industry Economics continues to be the definitive source on the economics of film, music, television, advertising, broadcasting, cable, casino and online wagering, publishing, performing arts and culture, toys and games, sports, and theme parks. It synthesizes a vast amount of data to provi...
[PDF.up86] Entertainment Industry Economics: A Guide for Financial Analysis Rating: 4.98 (602 Votes)
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You easily download any file type for your gadget.Entertainment Industry Economics: A Guide for Financial Analysis | Harold L. Vogel. Which are the reasons I like to read books. Great story by a great author.
