||1 of 1 people found the following review helpful.| reading time well spent|By Reed Maxson|What Investors Really Want is accessible and entertaining. While some of Statman's observations may seem to be obvious, common sense observations, others may be less apparent. Investors who are generally "utilitarian" (primarily seeking financial benefits) may not be as consciously aware of "expressive" and "emotional" objectives (such|About the Author|Meir Statman is the Glenn Klimek Professor of Finance at the Leavey School of Business, Santa Clara University, and Visiting Professor at Tilburg University in the Netherlands. His research on behavioral finance has been supported by the
A pioneer in the field of behavioral finance presents an investment guide based on what really drives investors
Perfectly timed to give readers a real edge for investing in post-crash markets
Author is a leading authority on the theory and application of behavioral finance and a fixture in The Wall Street Journal and other leading media outlets
Poised to become the definitive text on how investors and managers make f... [PDF.lk92] What Investors Really Want: Know What Drives Investor Behavior and Make Smarter Financial Decisions Rating: 4.93 (464 Votes)
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