||3 of 3 people found the following review helpful.| An elaborate sales pitch|By Andrew Hageman|The book goes something like this. 1. History of revenue management from the author's perspective. He basically lays out his expertise and achievements, expressing why we should listen to him. 2. The author tells us about his company and why we should seek guidance from qualified professionals (particularly his company). 3. The author|From Library Journal|Everyone has encountered revenue management, although most don't know it by that term. Revenue management is timing price increases or discounts to boost profits. Airlines, for instance, often use special fares to fill otherwise vacant seat
From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth.
Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-an...
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You easily download any file type for your device.Revenue Management: Hard-Core Tactics for Market Domination | Robert G. Cross. A good, fresh read, highly recommended.
