[Get free] Narrative and Numbers: The Value of Stories in Business (Columbia Business School Publishing)






 | #71528 in eBooks |  2017-01-10 |  2017-01-10 | File Name: B01MRWGU4P


||10 of 12 people found the following review helpful.| Prof. Damodaran's magnum opus|By Jonathan|Prior to 'Narrative and Numbers', I had the pleasure of being able to read 'Investment Valuation', 'The Little Book of Valuation', and 'The Dark Side of Valuation'.

This book will not teach you how to be a better storyteller or a mathematician, but it will point you in the right direction. 'Narrative and Numbers' will help| |Damodaran's success in combining storytelling with traditional financial analysis and valuation is unprecedented. The book has the potential to be a cornerstone of both traditional valuation and business "pitching" as it shows how individuals from each world

How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct mean...


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