||4 of 5 people found the following review helpful.| A great book on a company's hidden assets|By Jan Doppegieter|An impressive business book on the "exotic" topic of intangible assets, the importance of which has so dramatically increased during the last decade, especially so for knowledge-based companies. What makes the book special is that it strikes a fine balance between practical insights, case studies and applications on||"…this book aims at a paradigm change in management and names good reasons and arguments for it…" (Controller Magazin, May 2002) |"…a comprehensive collection of material and a rich source for ideas around the topic of intangible assets
With the use of practical in-depth case studies and interviews with leading experts in the field, this book analyses the key elements in value creation in the new age. It provides practical guidance to organisations that will allow them to migrate successfully into an economy that demands new business models.
[PDF.ty75] Intangible Assets and Value Creation Rating: 3.72 (557 Votes)
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