Why does ‘value innovation’ play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay competitive within a market. Its importance increases throughout time because of new companies accessing existing domestic markets by overcoming the market barriers and th...
[PDF.ae34] Blue Ocean Strategy for small and mid-sized companies in Germany Rating: 4.74 (780 Votes)
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