||0 of 0 people found the following review helpful.| Because it really works, you've got to appreciate the authors' input.|By The Conscious Rasta Report|The true measure of any instructive book is whether or not the instructions allow YOU or others like yourself to achieve their goals. As such, I've got to rate this book at the top of the game. Now, I will admit that I have been preparing for great entrepreneurial expansion fo|From the Inside Flap|Raising capital has grown from a finance function into, at least in part, a marketing function. It’s never been easier for investors to get in and out of investments, and this forces companies to compete more strategically with each o
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how t...
[PDF.ym60] Attracting Investors: A Marketing Approach to Finding Funds for Your Business Rating: 4.56 (795 Votes)
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