||1 of 1 people found the following review helpful.| Who's talking?|By Joey D.|4 stars for me on this one. I thought the content was great, but I wasn't a huge fan of how it was written. It was easily understandable, but it switches between two authors in regards to who is speaking. It's understandable, but different.
All in all a good read though. Excellent methods that can easily translate over any business line|From the Inside Flap||"From the democratization of the automobile to the idea that computers should serve people rather than the other way around, the most successful businesses—not just the ones that made money, but the ones that made a difference—
How championing consumers led to ING Direct's revolutionary rise in the banking industry
In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history.
The Orange Code recounts ING Direct's intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann-w...
[PDF.sd55] The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause Rating: 3.95 (418 Votes)
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You easily download any file type for your gadget.The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause | Arkadi Kuhlmann, Bruce Philp. I was recommended this book by a dear friend of mine.
