||18 of 18 people found the following review helpful.| Essential reading, but not the whole story|By Steven Forth|The Price Advantage is one of the essential books on pricing and it is the second one I would read after Tom Nagle, John Hogan and Joe Zale's The Strategy and Tactics of Pricing (5th Edition). (I have not yet read Tim Smith's Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Stru|From the Inside Flap||For all the advantages businesses pursue, there is one powerful advantage that is accessible to virtually every business—but realized by very few. That advantage is the price advantage. Pricing is far and away the most sensitive prof
A comprehensive look at creating pricing strategies that work in both good economic times and bad
Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.
Pricing is by far the most powerful profit lever that managers can influence...
[PDF.yl01] The Price Advantage (Wiley Finance) Rating: 4.69 (769 Votes)
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You can specify the type of files you want, for your gadget.The Price Advantage (Wiley Finance) | Walter L. Baker, Michael V. Marn, Craig C. Zawada. I really enjoyed this book and have already told so many people about it!
